Brand Positioning

How to Position Yourself as an Expert or Authority.


To build an effective personal brand you need to start positioning yourself. Positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message.



“You should act and be seen as the go-to person in your industry or niche in order to position yourself as an expert or authority.”

Here are a few tips to help you get started.


Define your expertise - you need to establish what you love doing or have a passion for and what are you good at? What you want to say and what does your audience want to hear?


Brand your expertise - This will be about your own unique style and how you want to be perceived by your audience. You should align your core values and mission with your branding. Ask yourself, what do you stand for?


Showcase your expertise - there are numerous ways you can broadcast your expertise by being visible to your audience, such as starting a blog, writing a book, speaking, networking, social media, making videos, teaching and getting featured in articles or industry sites... the list goes on.


Expand your expertise - you need to build and establish your audience or tribe who can help spread your voice. Whether it's guest speaking at events or being visible on social platforms you need to take your message to a far wider reach if you only have a local audience... think national and then global. The world is your oyster!


Remember the world needs experts like you, so put these tips to practise and watch the transformation.


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